#ItsTimeToJoinRotaract Campaign – Kampala North

The Rotaract Club of Kampala North has launched the #ItsTimeToJoinRotaract campaign that marks the beginning of an exciting journey aimed at spreading the word about the incredible opportunities Rotaract offers to young adults everywhere.

The campaign seeks to attract new members, share impactful stories, break down common misconceptions, and generate a wave of energy that will resonate throughout our global Rotaract community.

A Brief History of the Campaign

The campaign was introduced in the Rotary Year 2020/21 under #AskMeAboutRotaract. It was born during the COVID-19 pandemic as a strategy to attract new members to our club during social distancing and uncertainty. Since then, the campaign has evolved and was rebranded as #ItsTimeToJoinRotaract in the Rotary Year 2022/23. This rebranding reflects the renewed focus on inclusivity and engagement, and showcasing the transformative impact Rotaract has on both its members and the communities we serve.

Campaign Objectives

The #ItsTimeToJoinRotaract campaign is driven by four key objectives:

1. Awareness: It is aimed to educate guests, Rotaractors, Rotarians, and friends of Rotaract about the benefits, opportunities, and values of Rotaract. The goal is to ensure that everyone understands the unique advantages of being part of this vibrant community.

2. Membership Growth: By showcasing the value and impact of Rotaract, the campaign seeks to attract new members who are eager to make a difference. Whether they are looking to develop leadership skills, engage in meaningful community service, or expand their network, Rotaract has something to offer.

3. Community Building: Rotaract is more than just a club; it’s a global family. This campaign aims to foster a sense of connection among Rotaractors worldwide, encouraging collaboration, support, and shared experiences.

4. Dispel Myths: This is an opportunity to address and correct common misconceptions about Rotaract. It intends to demonstrate that Rotaract is an inclusive and diverse organization, open to individuals from all backgrounds and professions.

5. Showcase Our Projects: Rotaract clubs around the world are leading impactful projects and initiatives. Through this campaign, these efforts will be highlighted, showcasing the tangible difference made in our communities.

Campaign Platforms and Activities

To achieve these objectives, the #ItsTimeToJoinRotaract campaign will utilize a multi-platform approach:

– Social Media: The campaign be active on X (formerly Twitter), Facebook, LinkedIn, and TikTok, sharing content that aligns with the campaign goals.

– Mainstream Media: The message will reach a broader audience through TV and radio stations.

– Talks: X Spaces and Fellowship Series discussions will be held to engage with both current and potential members.

– YouTube: Project videos from different clubs are to be shared to illustrate the real-world impact of Rotaract.

How to Participate

Everyone is encouraged to take part in the #ItsTimeToJoinRotaract campaign. Here’s how you can get involved:

1. Content Sharing: Share your Rotaract stories, experiences, and insights on all social media platforms using the hashtag #ItsTimeToJoinRotaract. Ensure that your content aligns with the campaign’s goals and key messages to maximize impact.

2. Proper Hashtag Usage: Always include #ItsTimeToJoinRotaract in your posts. This ensures visibility and consistency across the campaign, making it easier to track and amplify our reach.

3. Tagging & Engagement: Tag influential Rotaractors, club leaders, and partner organizations in your posts. This increases the visibility of your content. Encourage your friends and followers to like, share, and engage with your posts, and invite them to participate in the campaign as well.

4. Video Sharing: If you’ve recorded a video for the campaign, share it widely across your social media channels. Encourage others to do the same to extend the campaign’s reach.

5. Engagement During the Campaign: Actively engage with comments and discussions on your posts. Respond to questions and encourage further conversations. Re-share content from other clubs to build a sense of community and collective impact.

The #ItsTimeToJoinRotaract campaign, launched by the Rotaract Club of Kampala North, is more than just a call to action—it’s an invitation to be part of a movement that empowers young adults to lead, serve, and grow. Together, we can make a difference, not just in our communities but in the lives of everyone who joins us on this journey. Let’s spread the word, share our stories, and show the world what Rotaract is all about.

Article compiled using the Campaign Brief delivered by the Club